17
Novel PPC Adcopy Techniques
17 October 2008
by
admin
Filed under
Adtext
Anyone involved in pay per click professionally will know the best practice techniques and how to use them effectively. However I have noticed of late that some advertisers are trying clever tricks to try and lure a click through from the user. These include using some of the character keys around the words in the ad title, here is a good example…
What does this ad say to you, would you be more liekly to click on this, or would it not make any difference? What is also interesting in the negative connotations that catch the eye. Whereas all the other ads on the first page of Google used positive phrases such as “Free Proposal” or “Proven SEO Agency”, this ad goes for a different approach. Notwithstanding the fact that I feel slightly uncomfortable about companies promoting their SEO services via PPC, I think this ad is quite good.
These kind of ads are still quite rare, I don’t think it would be a good idea if everyone started to use them and I am sure if that did happen then Google would step in and remove the use of the additional characters.
