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File: November 2008

Articles
27 November 2008 » admin

Earlier this year Google launched a beta version of “Google Merchant Search“.  Merchant Search is a method of comparing products and services from Google itself much as you would on any other comparison site.  In the beta trial Google have opted to compare financial products, so if you query the term “secured loans” in Google [...]

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Humour
25 November 2008 » admin

Microsoft’s Live.com search engine is expected to rebrand itself for the second time to become…”Kumo.com”. Microsoft has recently acquired the domain and is expected to rebrand sometime in 2009. Can’t wait for that.  Something that has had to rebrand for the second time (originally it went from msn.com to live search) usually indicates there is [...]

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Articles
21 November 2008 » admin

Here we go with a selection of ridiculous PPC Ads.  Stupid or nonsensical  PPC ads have been declining in number over the years, and it is certainly harder to find amusing ads these days.  The reason these ads exist is largely because affiliate marketers are using PPC on phrases that they know are uncompetitive. The [...]

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Google
17 November 2008 » admin

Im my opinion Adwords is streets ahead of Yahoo and MSN in every aspect of keyword advertising, and not many would beg to differ?  The interface, innovation and general functionality of Google Adwords is far superior than Panama or Adcenter, which is just as well considering the market share of search that Google now commands.
This [...]

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Google
14 November 2008 » admin

The method by which Google decide the cost of PPC keywords, from what I can deduce is based on two factors. Firstly the competitiveness of the particular keyword (s), - how many users search each month and also how many advertisers there are bidding on those keyterms.  This seems a wholly logical way to determine [...]

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Articles
13 November 2008 » admin

During these troublesome economic times your may yourself wanting to reduce your PPC spend.  Even if your campaign is running profitably, there are still ways that you can reduce the click spend without damaging your ROI.

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Articles
12 November 2008 » admin

Ever wondered what the most expensive PPC keywords are?  Well today I have done some investigating and I believe I have come up with a list that contains some of the keywords with the highest CPC’s on Google UK.  I have tried to vary the sectors so that the list is not full of connotations [...]

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Google
12 November 2008 » admin

There is an interesting post today on the Inside Adwords Blog regarding the use of broad matched keywords. Unsuprisingly, Google is promoting the use of broad match keywords in PPC campaigns, the title of the blog pretty much confirms this before you even have a chance to read it..”Reach more customers with broad match“.  However [...]

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Articles + Google
11 November 2008 » admin

Google has recently launched it’s display network capabilities through the Adwords advertising system.  Traditionally this has been called the “Content Network” and has, in the main, been underwhelming for most advertisers and SEM agencies.  In fact, it is fair to argue that most PPC account managers disable to content network.  Why is this?  Because Google’s [...]

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Articles + Google
10 November 2008 » admin

Finding new keywords is one of the primary optimisation methods when running a pay per click campaign.  A great deal of the time, the new keywords that you uncover will be useful as negative keywords. This is because you should have (if you have set up the account properly) covered the vast majority of majority [...]

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