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File: December 2008

Google
22 December 2008 » admin

Here an interesting post that uncovers the fact that search engine results are the third most trusted source of information behind consumer reviews and personal emails.  This also offers and insight into why search engines, and in particular, Google have experienced such dramatic and unrivalled growth in the past decade.  I think there are a [...]

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Google
17 December 2008 » admin

I found this superb article on blackhat PPC when it was first published and thought I would post a link on here. Incredible some of the lengths people will goto to get round restrictions that have been put in place by Google or an affiliate network.  Clearly the rewards are there if you can beat [...]

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Articles
17 December 2008 » admin

Just found this news item from www.directnews.co.uk, that references a Pitstop media article stating that SEO “carries fewer risks” than PPC.   Unfortunately, the directnews article does not link to the Pitstopmedia article and I cannot find the article in Google either.  Anyway I felt the need to take issue with some of the claims contained [...]

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Articles
17 December 2008 » admin

According to the searchenginewatch blog, 59% of small businesses that have a website in the US do not actively run a paid search (PPC) campaign, with 90% of that number having never tried at all. Even more staggering was that 70% of those questioned said they would rather do the US equivalent of their tax [...]

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Articles
11 December 2008 » admin

How does an advertiser judge what is a minimum budget for a pay per click campaign?  Often clients, especially if they are new to pay per click will want to run with the minimum amount possible.  The reason for this is that until pay per click is proven as a profitable channel, many companies may [...]

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Google
8 December 2008 » admin

With revenues predicted to fall in the next two years, it seems Google are looking for new ways to help buttress the decline in advertiser spend.  One measure that Google took was to reintroduce gambling advertising estimated to net the Mountain View company £100 million in the UK, according to search agency Greenlight.  Inflating CPC’s [...]

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Articles
5 December 2008 » admin

Check out this post about the relationship between Search and Display advertising it makes for quite interesting reading.  The most remarkable claim is that
“the combination of search and display in an online schedule was up to 15 times more effective than the display or search elements in isolation.”
15 times more effect is quite an impressive [...]

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Adtext
4 December 2008 » admin

Defining what is a good click through from a PPC campaign will depend on a number of variable factors.  Most advertisers would probably agree that anything over 5% would be considered an adequate click through rate, assuming you were in the top 5-6 positions on Google.  If you were targeting a much lower position  then [...]

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Articles
2 December 2008 » admin

Your brand terms will in 99% of cases be your best performing keyword in a pay per click campaign.  Before Google removed the trademark bidding restrictions earlier this year, a great deal of advertisers did not bother to bid on their own brand term.
There are a number of reasons why advertisers may not have wanted [...]

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Articles
1 December 2008 » admin

If you have not had experience of how to run an Adwords campaign it can be very easy to haemorrhage money in a very short space of time.  Many clients who hand their pay per click campaign over to an SEM agency do so because they have had an unsuccessful stab at PPC themselves.  Some [...]

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