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File: January 2009

Google
21 January 2009 » admin

The advent of Adwords editor allowed marketers to make quick and large scale changes to Google Adwords accounts that would have taken a great deal longer if done manually via the online Adwords portal.  It speeded up the process of optimisation and therefore encouraged users to make more frequent changes as it wasn’t as time [...]

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Google
15 January 2009 » admin

In recent weeks there have been concerted attempts made by Google to cajole search advertisers into spending more money on PPC advertising. These include reintroducing gambling related sponsored advertising (later amended to include affiliate advertisers), allowing ads to display on “hard liquor” search terms, moving news results to the top of the SERPS, offering PPC [...]

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News
14 January 2009 » admin

AdGooRoo have published figures showing search advertising market share for Q4 in 2008.  The figures show a further decline for troubled platform Yahoo, while Google and Microsoft increased their share. Google now account for over 80% of all search advertising - an increase of 3.4% compared to Q1,2 and 3. Microsoft Live search increased their [...]

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Google
9 January 2009 » admin

In the UK we have seen intermittent implementation of Google suggest, where’s Google displays a number of possible related results based on the user’s search query.  Most of the chatter surrounding this is how it will impact on SEO, e/g will it decrease traffic for long tail searches as users will pick a handful of [...]

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Google
8 January 2009 » admin

Despite their gargantuan status as the dominant search platform, Google have not been impervious to the effects of the credit crunch.  Over the past few weeks we have seen various attempts by Google to shore up advertising revenues, including the reintroduction of sponsored advertising for gambling as well as allowing advertising to bid on hard [...]

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Google
6 January 2009 » admin

Anyone who uses the eminent web browser Firefox will know that there are a plethora of useful add-ons, and that this is one of the major reasons why the browser has been so successful in gaining popularity, aside from being more secure than internet explorer.  Some of the add-ons available currently mean that you can [...]

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