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File: February 2009

Humour
23 February 2009 » admin

Unless you have been hiding under a rock for the past few weeks, you will not have failed to notice the “Compare the Meerkats”  promotion being run on behalf of the comparison website Comparethemarket.com, including a selection of humorous TV commercials. From all accounts the campaign has been an outstanding success, some would say a [...]

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Google
2 February 2009 » admin

Hot on the heels of Yahoo optimising client PPC accounts, Google have recently implemented .“Automatic Matching”
Automatic Matching is a method Google uses to add qualified traffic to your account from keywords you did not include in your campaign.  The new queries will only apply spend if the account’s daily budget is not being depleted.  [...]

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