Take a look at this screenshot below take from the query “Confused.com”. As you can see rival companies are bidding on Confused.com’s brand, nothing new there you might say after Google allowed companies to appear for each others brand terms, as long as they didn’t use the brand in the adcopy itself. However, [...]

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Just found this interesting news post from directnews about the relationship between search keywords and on page keywords for SEO campaigns.  The post explains that search keywords may not be as appropriate for on page copy.  They cite an example of the term “Hotel deals” which is more frequently searched for than the term “hotel [...]

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