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4 December 2008 » admin

Defining what is a good click through from a PPC campaign will depend on a number of variable factors.  Most advertisers would probably agree that anything over 5% would be considered an adequate click through rate, assuming you were in the top 5-6 positions on Google.  If you were targeting a much lower position  then [...]

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Adtext
4 November 2008 » admin

Google have updated their information relating to Quality Score as reported on PPC Discussions and the Inside Adwords blog. The information clarifies some important aspects of Quality score, namely that quality score does not improve by virtue of an ad having a higher position based on bid price.  Google, quite rightly, have stated that this [...]

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17 October 2008 » admin

Anyone involved in pay per click professionally will know the best practice techniques and how to use them effectively.  However I have noticed of late that some advertisers are trying clever tricks to try and lure a click through from the user.  These include using some of the character keys around the words in the [...]

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