Just found this interesting news post from directnews about the relationship between search keywords and on page keywords for SEO campaigns. The post explains that search keywords may not be as appropriate for on page copy. They cite an example of the term “Hotel deals” which is more frequently searched for than the term “hotel [...]
Just found this news item from www.directnews.co.uk, that references a Pitstop media article stating that SEO “carries fewer risks” than PPC. Unfortunately, the directnews article does not link to the Pitstopmedia article and I cannot find the article in Google either. Anyway I felt the need to take issue with some of the claims contained [...]
According to the searchenginewatch blog, 59% of small businesses that have a website in the US do not actively run a paid search (PPC) campaign, with 90% of that number having never tried at all. Even more staggering was that 70% of those questioned said they would rather do the US equivalent of their tax [...]
How does an advertiser judge what is a minimum budget for a pay per click campaign? Often clients, especially if they are new to pay per click will want to run with the minimum amount possible. The reason for this is that until pay per click is proven as a profitable channel, many companies may [...]
Check out this post about the relationship between Search and Display advertising it makes for quite interesting reading. The most remarkable claim is that
“the combination of search and display in an online schedule was up to 15 times more effective than the display or search elements in isolation.”
15 times more effect is quite an impressive [...]
Your brand terms will in 99% of cases be your best performing keyword in a pay per click campaign. Before Google removed the trademark bidding restrictions earlier this year, a great deal of advertisers did not bother to bid on their own brand term.
There are a number of reasons why advertisers may not have wanted [...]
If you have not had experience of how to run an Adwords campaign it can be very easy to haemorrhage money in a very short space of time. Many clients who hand their pay per click campaign over to an SEM agency do so because they have had an unsuccessful stab at PPC themselves. Some [...]
Earlier this year Google launched a beta version of “Google Merchant Search“. Merchant Search is a method of comparing products and services from Google itself much as you would on any other comparison site. In the beta trial Google have opted to compare financial products, so if you query the term “secured loans” in Google [...]
Here we go with a selection of ridiculous PPC Ads. Stupid or nonsensical PPC ads have been declining in number over the years, and it is certainly harder to find amusing ads these days. The reason these ads exist is largely because affiliate marketers are using PPC on phrases that they know are uncompetitive. The [...]
During these troublesome economic times your may yourself wanting to reduce your PPC spend. Even if your campaign is running profitably, there are still ways that you can reduce the click spend without damaging your ROI.
