Ever wondered what the most expensive PPC keywords are? Well today I have done some investigating and I believe I have come up with a list that contains some of the keywords with the highest CPC’s on Google UK. I have tried to vary the sectors so that the list is not full of connotations [...]
Google has recently launched it’s display network capabilities through the Adwords advertising system. Traditionally this has been called the “Content Network” and has, in the main, been underwhelming for most advertisers and SEM agencies. In fact, it is fair to argue that most PPC account managers disable to content network. Why is this? Because Google’s [...]
Finding new keywords is one of the primary optimisation methods when running a pay per click campaign. A great deal of the time, the new keywords that you uncover will be useful as negative keywords. This is because you should have (if you have set up the account properly) covered the vast majority of majority [...]
Just found this interesting article on seroundtable about how Adwords has started to show images of products next to Adwords adtexts. I have not noticed this before so I assume this is fairly new phenomena and is restricted to Google.com at the moment. Below is an example of how this works in practice…
Just been reading an interesting article on PPC Discussions about negative use of PPC to damage a competitor. It is alarming the length some advertisers will goto to damage the standing of a rival company rather than concentrate on promoting themselves. Also it seems that the main search platforms don’t seem to be that interested [...]
