Take a look at this screenshot below take from the query “Confused.com”. As you can see rival companies are bidding on Confused.com’s brand, nothing new there you might say after Google allowed companies to appear for each others brand terms, as long as they didn’t use the brand in the adcopy itself. However, [...]
Hot on the heels of Yahoo optimising client PPC accounts, Google have recently implemented .“Automatic Matching”
Automatic Matching is a method Google uses to add qualified traffic to your account from keywords you did not include in your campaign. The new queries will only apply spend if the account’s daily budget is not being depleted. [...]
The advent of Adwords editor allowed marketers to make quick and large scale changes to Google Adwords accounts that would have taken a great deal longer if done manually via the online Adwords portal. It speeded up the process of optimisation and therefore encouraged users to make more frequent changes as it wasn’t as time [...]
In recent weeks there have been concerted attempts made by Google to cajole search advertisers into spending more money on PPC advertising. These include reintroducing gambling related sponsored advertising (later amended to include affiliate advertisers), allowing ads to display on “hard liquor” search terms, moving news results to the top of the SERPS, offering PPC [...]
In the UK we have seen intermittent implementation of Google suggest, where’s Google displays a number of possible related results based on the user’s search query. Most of the chatter surrounding this is how it will impact on SEO, e/g will it decrease traffic for long tail searches as users will pick a handful of [...]
Despite their gargantuan status as the dominant search platform, Google have not been impervious to the effects of the credit crunch. Over the past few weeks we have seen various attempts by Google to shore up advertising revenues, including the reintroduction of sponsored advertising for gambling as well as allowing advertising to bid on hard [...]
Anyone who uses the eminent web browser Firefox will know that there are a plethora of useful add-ons, and that this is one of the major reasons why the browser has been so successful in gaining popularity, aside from being more secure than internet explorer. Some of the add-ons available currently mean that you can [...]
Here an interesting post that uncovers the fact that search engine results are the third most trusted source of information behind consumer reviews and personal emails. This also offers and insight into why search engines, and in particular, Google have experienced such dramatic and unrivalled growth in the past decade. I think there are a [...]
I found this superb article on blackhat PPC when it was first published and thought I would post a link on here. Incredible some of the lengths people will goto to get round restrictions that have been put in place by Google or an affiliate network. Clearly the rewards are there if you can beat [...]
With revenues predicted to fall in the next two years, it seems Google are looking for new ways to help buttress the decline in advertiser spend. One measure that Google took was to reintroduce gambling advertising estimated to net the Mountain View company £100 million in the UK, according to search agency Greenlight. Inflating CPC’s [...]
