Im my opinion Adwords is streets ahead of Yahoo and MSN in every aspect of keyword advertising, and not many would beg to differ? The interface, innovation and general functionality of Google Adwords is far superior than Panama or Adcenter, which is just as well considering the market share of search that Google now commands.
This [...]
The method by which Google decide the cost of PPC keywords, from what I can deduce is based on two factors. Firstly the competitiveness of the particular keyword (s), - how many users search each month and also how many advertisers there are bidding on those keyterms. This seems a wholly logical way to determine [...]
There is an interesting post today on the Inside Adwords Blog regarding the use of broad matched keywords. Unsuprisingly, Google is promoting the use of broad match keywords in PPC campaigns, the title of the blog pretty much confirms this before you even have a chance to read it..”Reach more customers with broad match“. However [...]
Google has recently launched it’s display network capabilities through the Adwords advertising system. Traditionally this has been called the “Content Network” and has, in the main, been underwhelming for most advertisers and SEM agencies. In fact, it is fair to argue that most PPC account managers disable to content network. Why is this? Because Google’s [...]
Finding new keywords is one of the primary optimisation methods when running a pay per click campaign. A great deal of the time, the new keywords that you uncover will be useful as negative keywords. This is because you should have (if you have set up the account properly) covered the vast majority of majority [...]
Just found this interesting article on seroundtable about how Adwords has started to show images of products next to Adwords adtexts. I have not noticed this before so I assume this is fairly new phenomena and is restricted to Google.com at the moment. Below is an example of how this works in practice…
Google announced this week that is it to reintroduce allowing gambling advertisers to use the Adwords advertising program, which it had previously removed in summer 2007. The official line from Google is that..
“Google AdWords allows online gambling advertisements to target Great Britain (England, Scotland, or Wales) as long as the advertiser is registered with the [...]
