http://www.ppcmanchester.co.uk A Pay Per Click Blog Tue, 17 Mar 2009 09:21:52 +0000 http://backend.userland.com/rss092 en Take a look at this screenshot below take from the query "Confused.com". As you can see rival companies are bidding on Confused.com's brand, nothing new there you might say after Google allowed companies to appear for each others brand terms, as long as they didn't use the brand in ... http://www.ppcmanchester.co.uk/index.php/2009/03/optimising-your-website-for-competitor-keyterms-blackhat-ppc/ Just found this interesting news post from directnews about the relationship between search keywords and on page keywords for SEO campaigns.  The post explains that search keywords may not be as appropriate for on page copy.  They cite an example of the term "Hotel deals" which is more frequently searched ... http://www.ppcmanchester.co.uk/index.php/2009/03/search-keywords-vs-copy-keywords/ Unless you have been hiding under a rock for the past few weeks, you will not have failed to notice the "Compare the Meerkats"  promotion being run on behalf of the comparison website Comparethemarket.com, including a selection of humorous TV commercials. From all accounts the campaign has been an outstanding ... http://www.ppcmanchester.co.uk/index.php/2009/02/meerkats-and-ppc/ Hot on the heels of Yahoo optimising client PPC accounts, Google have recently implemented ."Automatic Matching" Automatic Matching is a method Google uses to add qualified traffic to your account from keywords you did not include in your campaign.  The new queries will only apply spend if the account's daily ... http://www.ppcmanchester.co.uk/index.php/2009/02/google-automatic-matching/ The advent of Adwords editor allowed marketers to make quick and large scale changes to Google Adwords accounts that would have taken a great deal longer if done manually via the online Adwords portal.  It speeded up the process of optimisation and therefore encouraged users to make more frequent changes ... http://www.ppcmanchester.co.uk/index.php/2009/01/six-ways-to-improve-google-adwords-editor/ In recent weeks there have been concerted attempts made by Google to cajole search advertisers into spending more money on PPC advertising. These include reintroducing gambling related sponsored advertising (later amended to include affiliate advertisers), allowing ads to display on "hard liquor" search terms, moving news results to the top ... http://www.ppcmanchester.co.uk/index.php/2009/01/yahoo-pay-per-click-optimisation/ AdGooRoo have published figures showing search advertising market share for Q4 in 2008.  The figures show a further decline for troubled platform Yahoo, while Google and Microsoft increased their share. Google now account for over 80% of all search advertising - an increase of 3.4% compared to Q1,2 and 3. ... http://www.ppcmanchester.co.uk/index.php/2009/01/ppc-marketshare-for-q4-published/ In the UK we have seen intermittent implementation of Google suggest, where's Google displays a number of possible related results based on the user's search query.  Most of the chatter surrounding this is how it will impact on SEO, e/g will it decrease traffic for long tail searches as users ... http://www.ppcmanchester.co.uk/index.php/2009/01/google-suggest-displays-ppc-ads/ Despite their gargantuan status as the dominant search platform, Google have not been impervious to the effects of the credit crunch.  Over the past few weeks we have seen various attempts by Google to shore up advertising revenues, including the reintroduction of sponsored advertising for gambling as well as allowing ... http://www.ppcmanchester.co.uk/index.php/2009/01/google-use-universal-search-to-bolster-ppc-income/ Anyone who uses the eminent web browser Firefox will know that there are a plethora of useful add-ons, and that this is one of the major reasons why the browser has been so successful in gaining popularity, aside from being more secure than internet explorer.  Some of the add-ons available ... http://www.ppcmanchester.co.uk/index.php/2009/01/view-your-adwords-account-from-your-browser/