Tagged: Yahoo

15 January 2009 » admin

In recent weeks there have been concerted attempts made by Google to cajole search advertisers into spending more money on PPC advertising. These include reintroducing gambling related sponsored advertising (later amended to include affiliate advertisers), allowing ads to display on “hard liquor” search terms, moving news results to the top of the SERPS, offering PPC [...]

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14 January 2009 » admin

AdGooRoo have published figures showing search advertising market share for Q4 in 2008.  The figures show a further decline for troubled platform Yahoo, while Google and Microsoft increased their share. Google now account for over 80% of all search advertising - an increase of 3.4% compared to Q1,2 and 3. Microsoft Live search increased their [...]

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